Thursday, 27 September 2012

The Little Essentials Of Life

Today’s Google Doodle is about the 14th birthday of... Google.

Still, considering what an effect it has every day, this straightforward search engine page is worth noting. I didn’t get online until 1999 and it was already ubiquitous and essential, coming from nowhere.

Which inevitably has me thinking of ubiquitous and essential things coming from nowhere, and who might be behind them, and to what end. Google has lasted because it’s (mostly) neutral about passing out information accurately, but imagine something redirecting such an everyday essential to its own ends. What if an indispensable became an inescapable? That’s how ATMOS worked and Cybus Industries got started...

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